You are here: Home / Archives for qr code for business

7 Ways to Use QR Codes Properly

June 12, 2012 By Leave a Comment

In order to get the most benefits from using QR codes in your marketing campaign, you have to think outside the box and come up with new and fresh ideas. Follow the suggestions offered below in order to make sure you are using these codes properly.

Tip 1

Most people find odes useful when they are waiting for something – like a bus, subway, train, or airplane. Thus, a good idea would be to place advertisements in stations and implement some codes so that people can access a store while waiting for their means of transportation.

Tip 2

QR codes aren’t the most aesthetically appealing logos. It would be a great idea to come up with some creative designs for your squarecodes that will attract attention. For example, a German online toy store came up with the idea of building QR codes out of Lego pieces.

Tip 3

Like any other marketing strategy, codes will only work if they provide real value to customers. With every QR code that you implement in your campaign, try to include truly interesting information, that people would like to find out.

Tip 4

Another important thing in marketing is getting to know your customers and find out their needs and wishes. You can use codes to organize various promotions for your clients: you can offer them music downloads, games, and other sorts of freebies.

Tip 5

You have undoubtedly noticed the check-in frenzy that has been going on for quite a while. A smart idea for using QR codes is to place them on certain products in order for people to scan them and show the world where they have used that specific product.

Tip 6

The purpose of QR codes is to keep people connected to what’s happening in the world at a certain time. Because of this, you have to make sure you only offer real-time information and that you keep your customers constantly updated.

Tip 7

Another great way of using qrcodes is linking them to videos, apps, or audio rendering, as opposed to plain, static information. This will keep users connected and interested in what you have to tell or offer.

In conclusion, QR codes can do wonders for marketing campaigns, as long as they are used wisely. Get inspired from the suggestions offered above, and you will be on your way to success.

Filed Under: QR Code Marketing Tagged With: , , ,

QR Codes at the Medical Practice

May 30, 2012 By Leave a Comment

This may be new to you, but hospital advertising is very important when it comes to the healthcare system,  particularly in the United States and other countries where the healthcare system has become privatised. Conventional hospital marketing has  changed significantly and the need to focus on more modern marketing strategies has become paramount.

How Can QR Codes be Used in Healthcare?

There are so many different types of medical practices available to patients nowadays, for example  the most common public hospitals, multispecialty, private practices etc. It is down to this hospital to provide guidance to patients that they make the right decision about which type of medical care they should choose. Therefore it is crucial that hospitals know how to advertise themselves. As there has been an explosion in mobile communication in the past couple of years, hospitals now need to focus more of their marketing on mobile advertising and mobile interactivity.  The quickest route is through the use of QR code software. But, in order for such process to yield successful outcomes, the campaigns have to be thoroughly planned out to avoid any errors.

Creating a Successful QR code Campaign

The first step when launching such a campaign is completing a test run. In order to ensure that the websites developed are displayed correctly on common platforms it’s important to  discuss ideas and strategies with experts in their field for example a QR code software consultant. There after  hospitals  need to  provide information  that is  useful for patients and families of patients. Set up a few websites to cover the most important issues that concern the majority of people who use medical services.

It is important for medical practices to offer useful but also engaging and interactive content to patients and their families and to make their visit to the hospital worthwhile in many different ways. A quick way of targeting specific information to specific audiences for example at a particular ward tried to add QR codes to your various publications. This means you can guide patients to specific information online without having to call the hospital first

Since the majority of doctors own smartphone, a great idea would be to come up with a campaign especially for them. Setting up QR codes that direct to web pages showing hospital schedules or upcoming medical conferences would be appreciated by many physicians.

Using QR codes in hospital’s marketing campaigns can make a significant contribution to both patients, their families and the healthcare centre itself The hospital will gain insight about which leaflets are particularly useful to patients as they can track each scan via QR code software.

Filed Under: QR Code Marketing Tagged With: , , , ,

Building your Business Network with QR Codes

May 15, 2012 By Leave a Comment

What are the best way of staying connected with people and get those people interested in you in the first place? When you meet people, it’s good practice to follow up with email and LinkedIn or Ecademy request to connect. This will definitely help you improve your connections – but will this be enough to connect? A quick way to encourage people to want to connect is to use QR codes in your business networking. Here follows  a few tips on how to exploit the use of QR codes to build your business network.

TIP 1.  Create a Code on a dynamic QR code service such as SQUARE:CODE and print on your business cards.  this means you can change the content people see when they scan your card. This is not only cutting edge, and an effective means of networking but also a bit of fun.

TIP 2. When you talk to people,  Some dislike exchanging business cards as they tend to go to many different networking events. As you are using a QR code business card this means you have a topic of conversation namely the Code.

TIP 3. Always be helpful to others without thinking about the reward. The reward may not come straight away, but it will help you socialize and build your network with time.  By leaving behind your business card this will encourage people to want to contact you after the business networking event has finished.

TIP 4. Always spend time on building your network. If you are not a celebrity, then you cannot build a network without giving the time that it needs.  The QR code can’t solve all your problems but you will certainly be a topic of conversation.

TIP 5. If you really want to build a strong network, then you have to contribute positively to that network. Provide value by talking relevant and keeping your talk shorter.  For example keep changing what people see when they scan your QR Code to retain their engagement and them talking about you and your company.

As mentioned earlier in the post, using this type of tool will not solve all your problems when it comes to connecting with people at business networking events but QR codes can certainly lend a helping hand in linking you, your company with innovative technology.

There are lots of other ways of exploiting technology at your business networking event, everything from moulding your business card to suit delegates at conferences and other events, using social networking to engage people before and after and so on. QR codes are only one solution and one opportunity.

Filed Under: QR Code for Business Tagged With: , , , ,

QR Code Affiliate Program: make money selling qrcodes

May 15, 2012 By 1 Comment

QR code affiliation program

The use of QR codes in industry has exploded in the past 18 months. This is because:

  1. Smart phone sales have increased significantly both in the US and Europe
  2. Mobile advertising revenue has skyrocketed across the globe
  3. People have changed the way they interact with products in their daily lives and are more likely to interact using their smart phones.

These reasons provide amazing opportunities for marketeers to make money selling QR codes as the market calls for them right now.

There are many QR software online they can provide a range of features that would benefit businesses and therefore be easy to sell to.

Before you decide which company’s  QR code affiliation program you will sign up to consider the following key points as this will help you make the final decision of what you need in order to sell codes effectively and to make money whilst doing it.

1. QR Code Software Flexibility

Businesses need a unique and flexible system which enables  them to track and create codes quickly and easily so they can focus on their marketing campaigns. They also  need  a complete and flexible control over how they communicate with customers via their codes.

2.  Automated QR Code Marketing

The best systems will ensure that the company can create codes and schedule a series of marketing messages such as promotions, demonstration videos, latest offers, advertise new and up and coming events –  and they should be able to do this in advance. This is an effective way to automate your QR code marketing efforts.  this would also mean a huge benefits to businesses and therefore an easy way to sell qrcodes

3. Advanced QR Code Management System: analytics, tracking & reporting

are good QR code software should enable a business to measure their return on investment by  by analysing how well their different products/campaigns are performing using some sort of advanced analytics. The best qrcodes software also should have an advanced tagging system  to allow companies to find and chart the number of times their Codes have been scanned. This enables them to respond to their customers’ interests as campaigns or products develop.

4. QR Code Branding: include a Call to Action on every message

if you have selected a QR code affiliation program that allows businesses to brand all messages with  their logo or advertisement which is displayed on every message consumers see when they scan the Code. This branded logo could be your company logo, advert or other Call to Actions.  if this logo was “tappable”  that would be even better as it would be a direct line from scanning the code, tapping to you online products and services.

If you  research these top four key points before selecting which qrcode affiliation program you should choose, then you will have  made a good start. There are very few affiliation programs that are worth looking at,  if you look close enough you will find those that offer in the region of 15-20%  commission on each sale.

Best of luck it in finding the right qrcode affiliation program!

Filed Under: QR code affiliation program Tagged With: , , , , ,

QR Codes at Business Networking Events

May 10, 2012 By Leave a Comment

Invented by Denso-Wave in 1994, QR-Codes or Quick Response Codes are a form of 2-Dimensional barcodes that contain digital data which when scanned with a cell phone can display information stored online. The idea behind using these codes is to make communication more effective by connecting the real world with the virtual world.

QR codes are a great way of sharing different information at different times but they are particularly useful when at a business networking event.  But first how do I create one of those codes?

QR Code for Your Business Cards

Step 1

Visit SQUARE:CODE and create an account. Decide what you would like to link to the code, for example:

URL to a website e.g. LinkedIn
Text message
Phone Number

You do not need any knowledge of coding to produce your own Code, just select the content type, add a URL and press “OK”.

Step 3

Add the newly created Code to your business card.

QR Codes at Business Networking Events

Why are these codes useful at business networking events?  Take a look at the  60-second video below, it really showcases the benefits of using QR codes for networking. They are not only good to capture the imagination of delegates, share information about people networking, but also enable delegates to find out more about each other. QR-Codes are ideal to use as ID-badges on networking events. Participants can scan each other’s Codes to find out more about their colleagues. A great ice-breaker.

So, next time you decide to plan a business networking event, why not use QR codes to help break the ice share information with the different people and stay ahead of the game.

Details about SQUARE:CODE – QR Codes You Control

Control your QR Codes with SQUARE:CODE. Schedule your updates in advance over a day, week, month or year so your customers get the right information at the right time. Complete control, even when you’re not around.

Filed Under: QR Code for Business Tagged With: , , ,

How Can QR codes Help My Business?

May 1, 2012 By 1 Comment

QR-Codes are two-dimensional images that can contain information such as URLs, contact information (like vCards), automatic Tweets, and other information that the creator of the code intended to produce.

These codes are designed in a special way using QR-Code generators. The QR-code generators can be easily found on the web. Most of them are free to use and are simple web scripts.

QR-codes can help your business achieve increased growth and momentum. If you can find innovative ways of using these codes, you will not only be creating interest but will also be marketing your business at the same time. You can use Social Media and QR-Codes together to get most out of both. For example, create codes that will take potential clients to your Facebook page. People using their camera phone to scan these codes will be directed to your Facebook pages so an ideal way of spreading content could be to print QR-Codes on T-shirts, stickers, business cards, badges and posters that have these codes printed on them. You can distribute this material at conferences to encourage conference delegates to visit your fan pages or add a QR-Code in company newsletters, shop windows and so on.

You can also direct people to other Social Media networks such as Twitter, Ecademy and Delicious. If you can spread material containing your QR-codes, you will actually be helping your Social Media Campaign. You would already know that successful social media campaigns could change your fortunes. The QR codes can turn your dull social media campaign into an interesting and eventually successful social media campaign.

When you are promoting your products offline, you can include QR codes on the printed material. This will allow the audiences to scan the image using their mobile phone and directly populate their shopping cart for that particular product. They will not even have to enter URL and then go to the cart. Because the QR-codes can contain URLs, you can easily tweak them to point to the particular item in your shopping cart. This way, you will be giving Quick Response to the people making decision to buy a certain product after seeing its printed advertisement. You will not give any time to the potential customer to change mind and therefore, you will increase your sales.

Filed Under: QR Code for Business Tagged With: , ,

Top 5 QR Code Questions: stats, popularity and CTAs

April 18, 2012 By Leave a Comment

QR Codes (or Quick Response Codes) are two-dimensional barcodes. They have been around for a while, but it wasn’t until smart phones became commonplace that they have really taken off as a marketing tool.

If you want to find out about why people scan, how to get people scanning then read our Top 5 QR Code questions.

 

Top 5 Questions about QR Codes

 

1. What is the point of using QR codes?

More than 80% of people use their mobiles as their “second screen” to find information on the web. However entering URLs on a tiny keyboard is hard work and the longer your URL, the less likely people are to get it right. Offering a QR code directs people to precisely the right message, regardless of the length of the web address.

2. How popular are QR codes?

QR codes have been huge in the far east for years. They are now commonplace in the USA and Europe, particularly in the UK where in 2011 the number of people scanning QR codes skyrocketed and 2012 will “become the year of the QR code”.

3. Are QR Codes really catching on?

The use of QR Codes by both businesses and consumers exploded at the end of 2011. For instance, did you relaise that 70% of people are more likely to remember an advert with a QR Code then one without? This is because a consumer engages with the advert that has a QR Code on it – it becomes an interaction.

4. How many people scan QR Codes?

Some QR Code campaigns have had hundreds of thousands of interactions. This depends how widely the code has been shared, but the following will make a significant difference to your campaign:

• use clever Call to Actions! Make it clear that they will benefit in some way from scanning your code.
• Ensure that the messages people see when they scan changes often.
• Add clear CTA text to your printed QR code which quickly explains what a user will spot when scanning, or how often you want them to do it.

For more ideas about QR Code Marketing download this White PaperL

“6 Steps to Successful QR Code Marketing”.

5. What sort of Call to Action should I put next to my client’s Code?

You can entice someone to scan your code in many ways. The best way to get people interacting with Code is to describe what they need and how they do it. Remember, many people know how to scan codes today. However to ensure that they know what to do you could for example include text such as this:

“Scan me with a free QR Code App, find one in your app store”.
“Scan with a FREE App from www.2dgo.org”
“Download I–nigma from your App Store to scan this SQUARE:CODE.”

 

For more ideas and Q&As about QR Codes see SQUARE:CODE – QR Codes You Control.

Filed Under: QR Code for Business Tagged With: , , , , , ,
http://www.qrcodesoftware.biz/