QR-Codes are two-dimensional images that can contain information such as URLs, contact information (like vCards), automatic Tweets, and other information that the creator of the code intended to produce.
These codes are designed in a special way using QR-Code generators. The QR-code generators can be easily found on the web. Most of them are free to use and are simple web scripts.
QR-codes can help your business achieve increased growth and momentum. If you can find innovative ways of using these codes, you will not only be creating interest but will also be marketing your business at the same time. You can use Social Media and QR-Codes together to get most out of both. For example, create codes that will take potential clients to your Facebook page. People using their camera phone to scan these codes will be directed to your Facebook pages so an ideal way of spreading content could be to print QR-Codes on T-shirts, stickers, business cards, badges and posters that have these codes printed on them. You can distribute this material at conferences to encourage conference delegates to visit your fan pages or add a QR-Code in company newsletters, shop windows and so on.
You can also direct people to other Social Media networks such as Twitter, Ecademy and Delicious. If you can spread material containing your QR-codes, you will actually be helping your Social Media Campaign. You would already know that successful social media campaigns could change your fortunes. The QR codes can turn your dull social media campaign into an interesting and eventually successful social media campaign.
When you are promoting your products offline, you can include QR codes on the printed material. This will allow the audiences to scan the image using their mobile phone and directly populate their shopping cart for that particular product. They will not even have to enter URL and then go to the cart. Because the QR-codes can contain URLs, you can easily tweak them to point to the particular item in your shopping cart. This way, you will be giving Quick Response to the people making decision to buy a certain product after seeing its printed advertisement. You will not give any time to the potential customer to change mind and therefore, you will increase your sales.